The Ten Golden Rules
  1. The route to success in business is best taken by means of realizing the highest product quality level.
  2. Each employee must be certain that quality is number one.
  3. Work performance must be understood to be ongoing training for success.
  4. Quality improvement is a never-ending process.
  5. Increased productivity by means of greater work intensity leads to poor quality; Increased quality in constant process leads to higher productivity.
  6. Dissatisfied employees cannot perform quality work.
  7. Praise is far more effective than punishment.
  8. We seek to systematically increase our prestige in the eyes of our clients as well as increase our competitiveness and effectiveness; Positive perception of such qualities may be lost in an instant.
  9. Business activities that might damage the prestige of the firm shall not be undertaken.
  10. We must make use of the newest technical and scientific information.